Brand Identity / Logo / Packaging

The guys at Breakpoint Brewing make some serious Chicago beer. Beer that’s deserving of a brand that reflects the quality, passion, and craft that goes into each batch they brew. By supplying them with a custom font, a few secondary logos, and a distinct color palette, they’re officially set up with an arsenal of assets to use as they take over the world.

The Breakpoint team wanted their brand to honor traditional German brewing, but came to us with not much else. The final logo is rooted in this classic style, but incorporates both old-style and contemporary treatments to create a look that’s both timeless and trendy.

Grab yourself a six-pack and say “hi” to Jeff and Phil for us.

Brand Identity / Logo / Packaging

Let’s talk about your business.